Affinitas Life seeks to monetize opportunities in the Senior Living asset class across four separate categories: traditional ownership/acquisition, management contract and consulting, our unique urban City Club development concept, and the various businesses derived through our Centers of Excellence programmatic platform. We do this by combining our 250 years of diversified industry experience with a focus on unearthing and applying cutting-edge 21st-Century technologies that improve quality of life, quality of health, and quality of sustainable and scalable earnings throughout our footprint. We focus on employing sensors, robotics, and analytics at the points of care: not to replace human interaction, but to supplement it in a manner that allows more consistent, cost effective care to be delivered faster and at a fraction of the costs associated with traditional staffing models to increase revenue and NOI.
Affinitas Life is dedicated to developing innovative properties, products, and services that create aspirational, vibrant, fulfilling, living experiences for the seniors it serves: in its innovative urban City Club Projects, its Senior Living communities, and in their homes. The unique living environments we create, our application of 21st-Century technology, and the quality of service we deliver, dramatically improve the health and well-being of seniors worldwide. We cater to all age ranges, physical capabilities, and economic capacities within the cohort, and provide the care, comfort, respect, and dignity seniors so richly deserve. Going far beyond traditional notions of retirement, we call this approach Re-LIFE-Ment.
Affinitas Life recognizes that today’s seniors have not aged like prior generations. They have no interest in living like their parents did, and represent a vibrant element of society whose needs are not effectively met by the current offerings in the world of Senior Living.
We develop unique living experiences for discerning individuals, 55 years and older who have an affinity for actively engaging all that life offers. We create an Aspirational lifestyle we call “Re-Life-Ment”. It is an environment for innovative living and ceaseless learning where creative ideas thrive. Our products and services enrich the lives of our clientele, take advantage of the immense resources of our executive team, and deliver immense value to our investment partners.
Affinitas Life seeks to monetize opportunities in the Senior Living asset class across five distinct categories: traditional ownership/acquisition, management contract and consulting, our unique urban City Club development concept, and the various businesses derived through our Centers of Excellence and mind, body & spirit programmatic platforms.
Our City Club is a unique innovation in the Senior Living real estate class. We provide an exceptional standard of finishes and VIP treatment that the top 10% of wage-earners would expect in an urban Class A property that caters to the medical, health and wellness, educational, and enlightenment values to which we all aspire; and includes unique programming focused on the mind, body, and spirit of our City Club residents. City Clubs represent our flagship properties, and will be developed from the ground up with the utmost attention to detail.
With our extensive experience in Senior Living operations and development, Affinitas Life seeks to acquire and reposition under-performing assets. Our traditional Senior Living acquisitions will function as a platform to introduce our Aspirational Living model to an existing property, and help develop the company’s brand and exposure while we pursue and develop our flagship City Club projects.
Drawing on our individual and collective expertise, we will also offer consulting services to existing Senior Living property owners, as a vertically integrated division of the company. This business will include operational, programmatic, and financial consulting, and it will afford us the additional opportunity to tap our Centers of Excellence programs to enhance existing businesses and to expand our reach and influence throughout the Senior Living Industry.
The Centers of Excellence Programmatic Platform is another innovation of Affinitas Life. The Centers of Health & Wellness, Intellectual Pursuits, Business & Philanthropy and Culture & Arts will transform Senior Living and create a unique and symbiotic relationship with aging seniors in their homes, senior living communities and in our City Club properties.
The special care and attention to the mind, body, and spirit at the heart of the Centers of Excellence can be repurposed for overlay and implementation throughout the Senior Living industry as well as within multi-generational living environments, homes and resort properties. It will afford Affinitas Life, and other businesses with which we will engage, the ability to distinguish ourselves by offering a unique ancillary service and amenity. In addition, the acuity data, health metrics, and related analytics collected within all City Club and other Senior Living properties will become a valuable source of community, regional and national information that can potentially have innumerable benefits to the medical community and related senior businesses.